Top 5 Social Apps Performance in Europe Q2 2024

In Q2 2024, the top social apps in Europe showed diverse performance trends across downloads, revenue, and active users, as per Sensor Tower data.

TikTok witnessed a notable increase in weekly revenue, peaking at around $16.2M in the final week of May. Weekly downloads saw fluctuations, starting at 1.8M in early April and reaching a high of 2.1M in mid-June. Active users remained relatively stable, hovering around 193M to 197M throughout the quarter.

Instagram experienced a steady increase in weekly revenue, peaking at approximately $1M in the week of June 10. Weekly downloads showed a consistent trend, starting at 1.3M in early April and ending at 1.4M in late June. Active users fluctuated slightly, ranging from 192M to 194M over the quarter.

Facebook had a steady performance in weekly revenue, reaching around $312K in early May. Weekly downloads remained stable, starting at 1.1M in early April and maintaining similar levels throughout the quarter. Active users showed a slight increase, ending the quarter at approximately 265M.

Threads saw a decline in weekly downloads, starting at 1.4M in early April and dropping to around 734K in mid-June before recovering to approximately 1M by the end of June. Active users showed a fluctuating trend, peaking at around 13.8M in early April and ending the quarter at 13.7M.

Likee - Short Video Community experienced a slight increase in weekly revenue, peaking at $31.7K in early June. Weekly downloads showed a consistent trend, reaching a high of 437K in early June. Active users remained stable throughout the quarter, fluctuating around 15.7M.

For more detailed insights, visit Sensor Tower.